Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how drive-guard.co.uk ("we," "us," "our," or the "Site") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, and other contact information you voluntarily provide when interacting with our Site.
• Technical Data: IP address, device type, browser type, and operating system.
• Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Pages visited, time spent on the Site, links clicked, and referral sources.

We do not knowingly collect personal data from individuals under 18 years of age. Users must be 18 or older to use this Site.

How We Use Information

We use collected information for the following purposes:

• Performing analytics to understand how users interact with the Site.
• Tracking affiliate referrals and conversions to partner betting sites.
• Improving Site functionality, content, and user experience.
• Personalizing content and recommendations.
• Responding to inquiries and providing customer support.
• Complying with legal obligations and preventing fraud.

Legal Basis: We process your data based on your consent, legitimate interests in improving our services, and compliance with legal obligations.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Google Analytics and similar tools to track user behaviour and site performance.
• Affiliate Tracking Cookies: Used to track referrals to partner gambling operators (e.g., Ladbrokes).
• Marketing Cookies: For targeted advertising and retargeting campaigns.

Opt-Out Options: You may disable non-essential cookies via your browser settings or our cookie consent banner. Disabling essential cookies may affect Site functionality. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our Site contains links to external gambling operators and affiliate partners, including Ladbrokes betting sites. We are not responsible for the privacy practices, policies, or content of these third-party websites. We recommend reviewing their privacy policies before providing any personal information. Your use of linked sites is at your own risk and governed by their respective terms and policies.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right of Rectification: Request correction of inaccurate or incomplete data.
• Right of Erasure: Request deletion of your personal data (subject to legal retention requirements).
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request your data in a portable, machine-readable format.
• Right to Object: Object to processing for direct marketing or other purposes.
• Rights Related to Automated Decision-Making: Object to decisions based solely on automated processing.

To exercise any of these rights, contact us using the details in the Contact Us section below.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Typically:

• Analytics data is retained for up to 26 months.
• Affiliate tracking data is retained in accordance with partner requirements (generally 30-90 days).
• Contact information is retained until you request deletion or unsubscribe.
• Legal and compliance data may be retained for up to 7 years as required by UK regulations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Email: privacy@drive-guard.co.uk
Website: drive-guard.co.uk
Jurisdiction: United Kingdom

If you are unsatisfied with our response to a data privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

Disclaimer: This Site promotes gambling services and is intended for persons aged 18 and over in jurisdictions where such promotion is lawful. Gambling can be addictive. Please gamble responsibly. For support, visit GambleAware.